Sales Training Materials

Phil Coley has built an impressive body of work that has helped thousands of entrepreneurs, salespeople, and business leaders sharpen their sales skills. With over three decades of hands-on experience in sales, he has transformed his knowledge into a suite of books, workbooks, presentations, and courses that provide practical, step-by-step guidance for anyone looking to grow sales and build confidence.

The 7 Steps Sales Program

At the heart of Phil’s training is the 7 Steps Sales Program, available in book and presentation formats. This framework covers the entire sales journey: Product, Price, People, Process, Prospects, Promotion, and Provide. Each step is broken down into practical strategies—from understanding whether your product is transactional, solution-based, service-driven, or luxury, to creating benefit statements, setting pricing psychology, building a sales process, and learning how to promote effectively.

The 7 Steps Program is widely used by start-ups, SMEs, and larger sales teams because it blends traditional sales techniques with modern digital approaches. It is equally valuable for solopreneurs as it is for established businesses wanting structure and clarity in their sales process.

The Sales Playbook for Start Ups

Phil also authored The Sales Playbook for Start Ups, which focuses on the realities of selling in the early stages of a business. It provides actionable advice on prospecting, questioning skills, personal impact, building pipelines, and the all-important art of follow-ups.

Unlike generic sales guides, this book is rooted in Phil’s real-life experiences—selling everything from newspaper adverts to multi-million-pound software solutions. It emphasizes that selling is both a science and a process, achievable through simple, repeatable steps.

The Ultimate Sales Bootcamp

The Ultimate Sales Bootcamp is a course and companion guide designed for those new to sales or looking for a reset. It distils sales down to five essential elements: Marketplace, Attraction, Engagement, Follow-Up, and Retention.

The Bootcamp is highly practical, stressing the importance of consistent follow-ups (with data showing many salespeople give up too early), and teaching how to retain customers for long-term value. It’s an ideal resource for sales teams needing a focused, intensive training session that delivers immediate results.

The Components of the Voice

Recognising that communication is central to sales, Phil developed The Components of the Voice program and its accompanying workbook. This training highlights six vital vocal elements—pitch, pace, projection, energy, volume, and pronunciation—and shows how mastering them can dramatically improve presentations, calls, and client interactions.

For many, this is the missing piece of sales training: understanding how the way you sound can make or break a deal. The workbook allows learners to self-assess, practice exercises, and embed these skills into their day-to-day sales approach.

A Complete Sales Toolkit

Together, Phil Coley’s books, courses, and materials form a comprehensive sales toolkit. Whether you are:

a start-up founder building your first client base,

a salesperson looking to improve your conversion rates,

or a business leader developing your sales team,

his resources provide practical methods, modern strategies, and motivational insight.

Phil’s unique strength lies in combining his sports psychology background with real-world sales expertise, showing people not just how to sell, but how to build confidence, resilience, and long-term success in business.