Sales for Start Ups

Launching a start-up is exciting, but the path from idea to sustainable revenue is rarely straightforward. Many new businesses struggle not because their product or service is poor, but because they lack the sales knowledge and processes to bring in consistent customers. This is where Phil Coley’s sales training and coaching for start-ups makes the difference.

With over 30 years of sales experience across industries – from direct sales and telephone prospecting to scaling businesses internationally – Phil has helped hundreds of entrepreneurs gain clarity, confidence, and results. His programmes are specifically designed to support start-ups and scale-ups in building a sales engine that actually works.

Why Start-Ups Need Sales Coaching

Most founders are experts in their product or service, but not in sales. Without the right skills, start-ups can quickly burn through cash chasing leads that don’t convert. Phil teaches that selling is a science and a process – something that can be learned and repeated, rather than left to chance.

By focusing on clear steps, start-ups gain:

Direction – a structured approach to sales instead of scattergun tactics.

Traction – proven methods for generating leads and building pipelines.

Confidence – knowing how to pitch, price, and close without fear of rejection.

The 7 Steps Sales Program for Start-Ups

At the core of Phil’s training is his 7 Steps Sales Program, a framework that simplifies the sales journey:

Product – Understanding whether you are selling a transactional, solution, service, or luxury product. Positioning your offer as a need, want, or desire.

Price – Using psychology and strategy to set pricing that reflects value, avoids unnecessary discounting, and builds profitability.

People – Building your “sales bus” by leveraging in-house talent, outsourcing, collaborations, or affiliates.

Process – Designing a repeatable sales process, supported by technology and people, to make conversion smoother.

Prospects – Learning how to identify suspects, signposters, referrers, and real prospects, while building quality data over quantity.

Promote – Creating visibility through “helipads” such as websites, social media, partnerships, and earned media.

Provide – Delivering service, following up, upselling, and cross-selling to maximise lifetime customer value.

This step-by-step system gives start-ups a practical roadmap, showing them how to move from an idea to a scalable business with paying customers.

Beyond the Framework – Practical Coaching

Phil’s approach goes beyond theory. His start-up coaching incorporates:

Prospecting Skills – mastering telephone calls, email outreach, LinkedIn messaging, networking, and exhibitions.

Questioning Techniques – learning how to ask the right open-ended questions that uncover needs and move sales forward.

Voice and Communication – training on pitch, pace, projection, energy, and clarity, ensuring start-ups sound credible and persuasive.

Follow-Up Discipline – reinforcing that most sales take 5–7 follow-ups, yet too many give up after one.

Retention Strategies – helping start-ups retain clients, upsell effectively, and increase lifetime customer value.

The Phil Coley Difference

What makes Phil’s training stand out is his real-world experience – having built, scaled, and even lost businesses himself. He brings both empathy and practical know-how, showing founders not just what works, but also what pitfalls to avoid. His blend of sales science, psychology, and hands-on coaching empowers entrepreneurs to sell with confidence, structure, and consistency.

For start-ups, sales is the lifeblood of growth. Without a proven system and the right mindset, even the best ideas can fail. Phil Coley’s sales training and coaching equips entrepreneurs with the skills, processes, and confidence to transform their start-up into a thriving, scalable business.