Sales Consultancy for Enterprise Business

Large enterprise organisations face complex challenges: multiple sales functions, diverse product lines, and geographically spread teams. Aligning sales performance across such structures requires more than one-off training—it demands an integrated strategy, consistent coaching, and leadership support. Phil Coley’s proven 7 Steps Sales Program, combined with his broader services, delivers exactly that.

The 7 Steps Framework for Enterprise Sales Success

At the heart of Phil Coley’s approach is the 7 Steps Sales Program, a structured methodology that provides clarity, consistency, and measurable outcomes across all sales functions:

Product – Aligning teams on whether they are selling transactional items, solutions, services, or luxury offerings, and clarifying the “need, want, or desire” model.

Price – Building pricing strategies around psychology, value, and perception—avoiding unnecessary discounting while using guarantees and packages to strengthen positioning.

People – Defining the “seats on the bus.” This ensures the right mix of in-house talent, outsourced expertise, collaborations, and affiliates to maximise sales coverage.

Process – Streamlining CRM usage, lead-handling, and follow-up routines so every sales function works consistently and efficiently.

Prospects – Transforming raw data into qualified opportunities by identifying suspects, signposters, referrers, and true prospects.

Promote – Driving brand visibility across owned, earned, and partner channels with a focus on frequency, consistency, and omni-channel impact.

Provide – Extending the customer journey through structured follow-ups, upselling, cross-selling, and lifetime value growth strategies.

This model gives enterprises a shared sales language—enabling marketing, inside sales, and account management teams to align seamlessly.

Fractional Sales Director Support

For enterprises needing strategic oversight without the cost of a full-time senior hire, Phil Coley offers a Fractional Sales Director service. This provides:

Board-level sales leadership on a part-time, flexible basis.

Independent analysis of current sales structures and strategy.

Development of sales playbooks and performance frameworks.

Mentorship for sales managers and future leaders.

This service ensures enterprises benefit from high-level direction while maintaining flexibility and cost efficiency.

Facilitated Sales Meetings

Sales meetings in large organisations can easily become unfocused or dominated by a few voices. Phil Coley provides facilitated sales meetings that:

Create structured, action-focused sessions.

Encourage contribution from all team members.

Use proven facilitation techniques to address challenges and unlock opportunities.

Align meetings with enterprise goals, ensuring momentum translates into results.

This structured approach transforms meetings from time-consuming check-ins into strategic growth drivers.

Ongoing Sales Training and Coaching

Unlike traditional “one-off” training workshops, Phil Coley’s model is built around continuous development. Large enterprises gain from:

Tailored coaching programs for different sales functions (inside sales, solution selling, account management, field sales).

Monthly online group coaching sessions, keeping skills sharp and providing a forum to share best practices.

One-to-one coaching for senior sales leaders and executives, ensuring consistent leadership development.

Workshops and refresher modules that keep teams aligned to evolving market conditions.

This ongoing structure builds a culture of continuous improvement, ensuring knowledge is applied and embedded over time.

The Complete Enterprise Sales Solution

When combined, the 7 Steps Sales Program, Fractional Sales Director support, Facilitated Meetings, and Ongoing Training & Coaching create a comprehensive enterprise solution:

Strategic direction at board level.

Operational consistency across multiple sales teams.

Enhanced leadership capability.

Sustainable growth through coaching and process alignment.

Large enterprises succeed when their sales teams are united under one framework, guided by strong leadership, and continually developing their skills. With Phil Coley’s integrated services, organisations benefit from proven methodology, structured facilitation, and expert coaching—all designed to drive sustainable revenue growth.