Sales Meeting Facilitation

Running an effective sales meeting is often the difference between a team that drifts and a team that delivers. For many businesses, meetings are time-consuming, unstructured, and lacking in outcomes. This is where Phil Coley, sales growth specialist and creator of the 7 Steps Sales Program, brings real impact.

With over 30 years’ experience across multiple sectors—from direct sales and telephone sales to coaching start-ups and scale-ups—Phil has developed a facilitation style that transforms meetings into high-performance sessions.

Why Phil Coley?

Phil is not just a facilitator; he is a practitioner. His career spans advertising sales, multi-million-pound software deals, and international sports psychology. He has built, scaled, and even lost businesses—giving him a rare perspective on what truly drives sales success.

Phil specialises in:

Structuring meetings so they are purposeful and outcome-driven.

Engaging teams through interactive questioning and roleplay.

Translating sales theory into action using his proven 7 Steps framework.

Coaching through voice and delivery, helping salespeople improve confidence, energy, and personal impact.

Phil’s Approach to Sales Meeting Facilitation

Clarity of Purpose
Every meeting begins with clear goals. Is it about pipeline review, training, or strategy alignment? Phil ensures time is not wasted and outcomes are measurable.

Structure and Flow
Using his 7 Steps Sales Program, he structures sessions to touch on all critical areas: from prospecting and promotion to pricing and provision. This framework keeps the meeting balanced between strategy and execution.

Engagement and Dialogue
Drawing on his vast experience, Phil uses questioning techniques—open-ended, probing, and benefit-led—to get teams talking rather than passively listening.

Action Orientation
Inspired by his Ultimate Sales Bootcamp, Phil drives accountability. Meetings don’t end with vague agreements; they end with follow-up steps, clear responsibilities, and deadlines.

Benefits of Phil’s Facilitation

Sharper focus: Teams stay aligned on goals and sales priorities.

Experience: Phil has worked with large blue chip companies through to emerging start ups.

Better communication: Salespeople learn how to pitch with clarity and energy.

Higher conversion: Meetings are geared toward pipelines, follow-ups, and customer retention.

Motivation: Phil’s sports psychology background adds a mindset element, keeping teams energised and accountable.

Sales meetings are too important to leave to chance. With Phil Coley as facilitator, businesses gain more than structure—they gain momentum. His blend of proven frameworks, coaching skill, and decades of frontline sales experience ensures that every meeting translates into sales performance. Whether you’re a start-up seeking traction, or an established business needing renewed focus, Phil’s facilitation turns sales meetings into a competitive advantage.