121 Sales Performance Coaching

Phil Coley 121 Sales Coaching: Personalised Sales Growth

Sales success isn’t about luck. It’s about following a process, building the right mindset, and applying proven strategies consistently. That’s where Phil Coley’s 121 Sales Coaching makes the difference.

With more than 30 years of hands-on sales experience across industries—from advertising and direct sales to multi-million-pound software solutions—Phil brings a unique blend of expertise, practical insight, and sports psychology to his coaching.

Why 121 Sales Coaching?

Every business, and every salesperson, faces different challenges. Group training programs are useful, but they don’t always address your unique situation. One-to-one coaching provides tailored strategies and real-world solutions that fit your goals.

Phil’s 121 coaching focuses on:

Clarity – Defining what you’re selling (product, service, or solution) and positioning it effectively.

Strategy – Developing a pricing model, prospecting plan, and sales process that actually works for your market.

Skills – Improving questioning, listening, benefit selling, and closing techniques to build stronger client relationships.

Confidence – Using personal impact and voice training to make a powerful first impression.

Growth – Turning prospects into long-term customers through consistent follow-up, upselling, and cross-selling.

The 7 Steps Framework

Phil’s coaching is underpinned by his proven 7 Steps Sales Program:

Product – Identify whether you’re selling a transactional item, a solution, a service, or a luxury.

Price – Use psychology, value, and positioning to set the right pricing strategy.

People – Get the right team around you, whether in-house, outsourced, or through collaboration.

Process – Map out clear, repeatable sales processes that convert.

Prospects – Move from suspects to signposters, referrers, and qualified prospects.

Promote – Build visibility through owned, earned, and partner channels.

Provide – Deliver, follow up, upsell, cross-sell, and build lifetime customer value.

When applied through one-to-one coaching, these steps are adapted directly to your business model and sales style.

The Benefits of Working with Phil

Personal Attention: Coaching is fully tailored to your industry, sales role, and goals.

Proven Results: Hundreds of businesses have seen improved sales traction and confidence after applying Phil’s methods.

Actionable Tools: From benefit statements (Fact–Feature–Benefit) to pipeline management and follow-up strategies, you leave with practical techniques you can implement immediately.

Mindset and Motivation: With a background in sports psychology at international level, Phil helps salespeople build resilience, focus, and a winning mentality.

Who It’s For

Phil’s 121 Sales Coaching is ideal for:

Business owners looking to increase revenue.

Sales Directors needing some external experience in confidence.

Start-ups needing structure and direction.

Sales professionals aiming to improve performance.

Scale-up businesses ready to grow faster.

Sales coaching isn’t about quick fixes—it’s about creating lasting change. With Phil Coley’s 121 Sales Coaching, you gain not only strategies and skills, but also the confidence and clarity to sell more effectively and sustainably.

If you’re ready to take control of your sales results, one-to-one coaching could be the game-changer you’ve been waiting for.