Fractional Sales Director

Phil Coley Fractional Sales Director

In today’s fast-moving business landscape, many companies—particularly SMEs and scale-ups—struggle to balance the need for strategic sales leadership with the realities of budget and resources. Hiring a full-time Sales Director can be costly, yet leaving sales direction to chance can stall growth. This is where the Fractional Sales Director role comes into play.

What is a Fractional Sales Director?

A Fractional Sales Director provides high-level sales leadership on a part-time or contract basis. Businesses gain the expertise of an experienced sales leader without the overheads of a permanent executive.

This flexible model is ideal for:

Start-ups needing structure and systems for their sales process.

Growing companies looking to scale but not ready for a full-time hire.

Businesses requiring sales turnaround expertise during a critical phase.

Fractional Sales Directors typically focus on:

Creating and executing sales strategies.

Building and coaching sales teams.

Implementing proven frameworks and processes.

Driving new business development and key account growth.

Ensuring accountability and measurable results.

Phil Coley is a recognised authority in sales leadership with over 30 years of experience across multiple sectors. From direct sales and telephone sales to multi-million-pound software solutions, Phil has built, scaled, and even revived businesses through structured sales direction.

He is the creator of the 7 Steps Sales Program, a framework that simplifies sales into actionable processes covering:

Product – defining whether an offering is transactional, solution-based, service, or luxury.

Price – understanding psychology, positioning, and value.

People – building teams through in-house, outsourced, or collaborative models.

Process – designing repeatable systems that combine people and technology.

Prospects – identifying, qualifying, and converting leads.

Promote – leveraging owned, earned, and partner media for visibility.

Provide – ensuring service, upsell, and long-term customer value.

Phil’s work—featured in The Sales Playbook for Start-Ups and The Ultimate Sales Bootcamp—demonstrates that sales is not just an art, but a process grounded in psychology, structure, and discipline.

Why Phil Coley is the Ideal Fractional Sales Director

Phil’s career reflects the very essence of what a Fractional Sales Director delivers:

Start-up and Scale-up Expertise: He has guided founders and entrepreneurs through the critical early years where sales traction makes or breaks success.

Hands-On Experience: With a background in direct and telephone sales, Phil understands how to build pipelines from the ground up, not just at boardroom level.

Sports Psychology Edge: Having studied sports psychology at an international level, he applies high-performance principles to sales teams, unlocking motivation and resilience.

Global Perspective: Now based in France, Phil continues to coach and consult internationally, proving his frameworks are adaptable across markets.

For businesses not ready to commit to a full-time Sales Director but determined to drive growth, a Fractional Sales Director provides the leadership, accountability, and proven strategies needed to succeed. Phil Coley embodies this role perfectly—offering decades of sales expertise, a structured program, and a track record of transforming sales performance.